Herbal Essences may be known for being the best-smelling stuff you can find at your local drugstore, but ICYMI, they’ve been busy over the past couple months making their products more inclusive than ever and even nabbed the EWG seal of approval on select formulas. They’re forging new ground again with the launch of the Beach Plastic collection, which puts their existing formulas in bottles containing 25 percent recycled plastic from beaches worldwide.
We all know that ocean pollution — plastic being a major culprit — can wreak havoc on marine life as well as litter beaches. And in a sad twist of fate, it’s these plastic particles that tend to be considered non-recyclable due to levels of dirt and exposure to nature. In other words, organizations typically send all clean-up straight to the bin (a better alternative than leaving it, but still perpetuating the cycle of waste). However, Herbal Essences is breaking that cycle by partnering with TerraCycle, a New Jersey-based company that has made recycling conventionally hard-to-recycle waste their expertise. According to an Herbal Essences spokesperson, the brand is diverting an estimated three tons of beach plastic that would’ve otherwise ended up in a landfill. That’s…a lot of plastic.
While the packaging might be new (and very much improved, if you ask us), you likely already know and love what’s on the inside; three collections from the brand’s Bio:Renew range — White Grapefruit & Mosa Mint, Argan Oil, and Coconut Milk — are getting an eco-friendly makeover with the Beach Plastic launch. Beginning this month and running through June, you can shop the bottles at Target, and when you’ve used up the shampoos and conditioners, simply rinse ’em out and put them in the recycling bin.
Additionally, after the limited-edition Beach Plastic collection is no longer on shelves, Herbal Essences is keeping the good going by joining forces with TerraCycle to kick off a nationwide take-back program to encourage fans to recycle their empty bottles. Now that’s what we call good to the very last drop.
Herbal Essences’ Beach Plastic Collection launches this month and will be available exclusively at Target through June 2019.
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