Luxury fashion brand Prada has announced a brand new sustainability initiative: All of its popular nylon products will now made made using ECONYL®, a regenerated nylon fabric that’s obtained through “the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fibre waste,” taking effect in 2021. The announcement is the result of a partnership between the Italian company and the textile yarn producer Aquafil.
As part of the new initiative, Prada has released a new capsule collection called Re-Nylon, a line of classic bags and accessories made using ECONYL®. The Prada Re-Nylon range is made up of six styles for men and women including a belt bag, shoulder bag, tote bag, duffle and two backpacks. A percentage of proceeds from the capsule will be donated to an undisclosed project related to environmental sustainability, according to the company.
“I’m very excited to announce the launch of the Prada Re-Nylon collection. Our ultimate goal will be to convert all Prada virgin nylon into Re-Nylon by the end of 2021,” said Lorenzo Bertelli, Prada Group’s head of marketing and communications in a statement. “This project highlights our continued efforts towards promoting a responsible business. This collection will allow us to make our contribution and create products without using new resources.”
Miuccia Prada’s signature use of the black Pocone nylon fabric that she introduced in the 1980s with her best-selling backpacks and accessories became the precursor to her successful ready-to-wear line of nylon jackets, dresses and skirts that debuted on the runway in 1994. Soon afterward, the Italian designer launched Linea Rossa (or Prada Sport), a collection of athletic-infused functional gear and apparel, many of which were rendered in that technical nylon material. Prada was very much ahead of her time, as the activewear-meets-luxury concept that’s pervading fashion today continues to flourish.
As such, Prada Sport was relaunched in the fall of 2018 after it was discontinued in the mid 2000s. But the popularity of the label’s nylon accessories is resonating with customers once again, and the company’s decision to use this new recycled fabrication is just the latest sustainability initiative after a busy couple of weeks for Milan-based brand.
Prada made headlines in May when it announced it would no longer use any fur in its products (Prada, Miu Miu, and Church’s brands), which would take effect in February 2020. The decision came about after meetings between the company and the Fur Free Alliance, an international coalition of more than 40 animal protection organizations. And just this month, the Prada Group announced that it would be sponsoring a fashion-tech accelerator from Startupbootcamp in Milan that will last for three years.