“We work with tires which is predominately a petroleum-based product. Therefore, the two big things it has in it is carbon black and petroleum. And we developed a process to extract all that back out,” said Tony Wibbeler of Bolder Industries.
The vapor gas is used to power the facility, and the solid is turned into a proprietary product called “Boulder Black.” It’s similar to Carbon Black which is used in nearly all plastic and rubber products that are the color black.
“We reuse 99.5 percent of the tire,” Wibbeler said. “We’re in over 70 products in the world right now that are on the shelves.”
Bolder Industries is working with companies to use its “Bolder Black” in products. They’ve worked with companies like Patagonia and Otter Box, as well as hose manufacturers and other companies that use plastic or rubber.
“The goal was we wanted to be net energy positive, which we’ve accomplished that. We wanted to reduce greenhouse gas emissions. We’ve done that. And we wanted to reduce water usage,” Wibbeler said. “We hope to be able to build many plants.”