It’s official: paper is the future of packaging. Even an industry giant like Coca-Cola is working on how to reduce its carbon footprint; the multinational has just unveiled a prototype for its first bottle made out of paper.
Coca-Cola enlisted its Brussels-based innovation lab to create a totally new packaging concept which would work for still as well as fizzy drinks.
To develop the prototype, Coke tied up with the Paboco initiative which includes other food industry heavyweights like Carlsberg and Absolut (Pernod Ricard), as well as other companies like L’Oréal. These businesses are putting their weight behind new sustainable packaging.